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SyNet Media is more than your average printing company. We can also help you market better by building a creative, interactive marketing strategy that combines variable-data functionality with business-to-business and business-to-consumer direct mail, personalized URLs, e-mail, online surveys, Web catalogs, data management, sophisticated information-retrieval systems and more. Because variable data works with specialized databases or mailing lists, you can customize your promotional message or graphic specifically to each customer in your target audience.
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Spice up your marketing materials with personalized messages, graphics, offers or calls to action. Or you can print marketing collateral that combines different variable elements for a truly creative piece. With this form of printing, you are not limited to traditional standards. Instead, variable-print functionality gives you a variety of options for a unique approach to marketing.
- Grab attention with personalization! Variable data can be personalized with names, addresses, and photos for your custom letters, brochures, name badges, tickets, postcards, direct mail or whatever you need printed.
- Generate more sales with a greater response rate.
- Receive a better return on investment (ROI).
- Targeted mailing lists allow you to print fewer quantities in shorter runs, reducing your print costs. You can also better budget your marketing dollar and save time by addressing specific customers who have shown interest in your products, rather than blasting general audiences.
- Follow up and stay in touch with those on your mailing lists, turning interested consumers into legitimate customers.
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Variable data is not just for print materials! Using the same technique as variable-print materials, you can customize URLs – or landing pages – as well as e-mail advertisements and newsletters for each recipient you wish to target. This can be a great way to complement your print campaign, or you can use it as a standalone campaign. Either way, your marketing efforts will attract attention and help build your business.
- Use variable data as a total, integrated marketing solution to target your audience from every angle – not just using print! SyNet Media will work with you to write and coordinate e-mail advertisements that drive customers to personalized landing pages.
- Your customized landing page can be more in-depth, including detailed information about your products or services. We can even create a page for your customers to enter contact information, which will help you develop even more targeted mailing lists for following up with interested consumers.
- Both e-mail and Web marketing are great opportunities for quick turnaround, tracking responses, documenting data analysis and measuring your campaign’s results. Using our trusted program, we can easily share the progress of your variable-data campaign through reports and analysis so you can better budget for the future.
Partner with SyNet Media’s team of professionals to orchestrate a variable-print campaign. We offer free marketing consultations to review your options, learn about your expectations and Web-marketing goals, and estimate a timetable for your project launch and completion.
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